Strategy-first designer. Built for work that matters.

Hi, I’m Kylee. I turn complexity into clarity, one idea at a time.

Kylee Smit, founder of Strata Nova Studio, smiling in front of a blue abstract painting.

Good creative work starts with a question, not a canvas. Before color palettes and logo concepts, I want to understand what you’re building, who it’s for, and what needs to change. That’s where the real work happens.

Before going solo, I spent years leading brand and creative strategy inside finance and healthcare, regulated industries where clarity isn't optional. I led the launch of a five-product credit card portfolio, built member onboarding journeys from the strategy up, and guided cross-functional teams and agency partners through high-visibility launches. That experience (plus an MBA) shapes how I approach every project: with a strategic eye, a direct point of view, and a genuine interest in getting it right.

Strata Nova Studio is a solo practice. When you work with me, you work with me, not a junior designer or an account manager. Your project gets my full attention, start to finish.

Dog Nerds
Wallwork Studio
Grab a Byte
Savage Sounds
IBX Climbing
Sunny Little Dreams
Tame Dog
Dog Nerds
Wallwork Studio
Grab a Byte
Savage Sounds
IBX Climbing
Sunny Little Dreams
Tame Dog