LOGO DESIGN
Tame Dog
Serious protection. Playful soul. A brand that had to be both.
Tame Dog protects treasured trading card games from damage and everyday wear and tear. Their flagship product is protective card covers that serious collectors and everyday players depend on to keep their cards in perfect condition.
The brand needed to communicate that reliability. But at the heart of the company is Leia, a real dog with a real personality, and leaning into that warmth was always part of the plan. The challenge was finding the line between trustworthy and fun without tipping too far in either direction.
Style Exploration
Before a single design file, we explored three distinct concept directions. Each sketch highlights a unique strategic style that represented key elements of the Tame Dog brand.
Art Deco
Guardian | Protector | Regal | Classic
Art Nouveau
Soulful | Organic | Elegant | Friendly
Synthwave
Bold | Vibrant | Playful | Rebellious
The Winner
Art Nouveau captured Leia best. She's the clients’ treasured companion and the heart of the brand. The approachable warmth of the Nouveau direction felt like her, and that's the thread we carried forward.
The Final Logo
From sketch to system. The final Tame Dog logo holds both sides of the brand: the trustworthy protector collectors can rely on, and the soulful companion at the heart of the company.
Simplified Versions, Shapes, & Ideas We Explored
In the Wild
Brands come alive when they meet merch and swag.
Looking Back
The brand needed to feel trustworthy without feeling cold, and playful without feeling unserious. Leia made that possible. She's the reason the mark has soul, and she's the reason it works.